The Kritiq Fashion Show Part II
HOW WE TACKLED THE BRIEF GIVEN TO US
The Challenge
Second part campaign of The Kritiq Fashion Show was mainly focused on ticket sales, creating awareness, and boost engagement. That meant two things: creating specific campaigns for each ad, leveraging content they had stored.
We managed two separate advertising campaigns; sending traffic to their landing page while we let our pixels track visitor’s activities and a retargeting ad.
Brief
The Kritiq is a fashion show designed to highlight some of the brilliance found in Kansas City. It’s a platform for locals to showcase their talent and creativity when it comes to fashion. This show is a perfect blend between streetwear and high fashion; going into their 5th year.
Deliverables
Solution
We created Facebook ad campaigns sending traffic to their ticket sales landing page targeting a very detailed audience. The ads monitored and optimize throughout the 2 months campaign. We directed leads to a landing page with customize messaging and previous event videos, encouraging them to take the next action. Through Google Analytics, Facebook Pixels, engagement was tracked for specific events, clicks, forgotten checkouts for retargeting, post views, and vidoe interaction.
The second ad was launched after two weeks of our pixels gathered enough data about our landing page visitors. The retargeting ad was a success! After publishing the retargeting ad, we reached a targeted audience of 8,237 with 15,679 reached and 415 link clicks just on Facebook. The ticket sales went from 59 to 186 sold within 2 two days. We had 299 tickets available online and by the end of the campaign, we sold 204 tickets! We achieved these tremendous results all while spending and $352 during the duration of the campaign. More people showed up at the event than we anticipated to pay at the door. The event was sold out!
