The Kritiq Fashion Show
HOW WE TACKLED THE BRIEF GIVEN TO US
The Challenge
The Kritiq wanted a marketing strategy to create awareness, find event sponsors, model casting call sign-ups, boost engagement. That meant two things: creating specific campaigns for each ad, leveraging content they had stored.
We managed two separate campaigns called KC Model Casting and executing a social strategy to drive designers and sponsors to sign up.
Brief
The Kritiq is a fashion show designed to highlight some of the brilliance found in Kansas City. It’s a platform for locals to showcase their talent and creativity when it comes to fashion. This show is a perfect blend between streetwear and high fashion; going into their 5th year.
Deliverables
Solution
We created social ads campaings targeting local designers and models. The ads monitored and optimize throughout the 2 week campaign. We directed leads to a landing page with customize messaging and previous event videos, encouraging them to take the next action. Through Google Analytics, Facebook Pixels, engagement was tracked for specific events, clicks, forgotten sign ups for retargeting, post views, and vidoe interaction.
