Linwood Farms
HOW WE TACKLED THE BRIEF GIVEN TO US
The Challenge
Since its inception, Linwood Farms has been operating its own farmer stand on Parallel Parkway in Kansas City, Kansas. The farmstand is operated without supervision using the honor system. A drop box resides at the small stand, and patrons select their produce and drop cash or checks in the box for payment.
Brief
Linwood Farms, founded 35 years ago, comprises approximately 25 acres in the Kansas River Valley land along the Kansas River, and its newly purchased 8.5 acres off of Linwood Rd. in Linwood, Kansas. The Farm has been a proud, participating grower in the movement back to quality, farm-fresh produce. Linwood Farms does this by growing and selling high-quality vegetables and fruits to Kansas City.
Deliverables
Solution
We created social ads campaings targeting local designers and models. The ads monitored and optimize throughout the 2 week campaign. We directed leads to a landing page with customize messaging and previous event videos, encouraging them to take the next action. Through Google Analytics, Facebook Pixels, engagement was tracked for specific events, clicks, forgotten sign ups for retargeting, post views, and vidoe interaction.
